Comparisons between two retail organizations namely JC Penney and Research Paper

Comparisons between two retail organizations namely JC Penney and Kohls - Research Paper ExampleFurthermore, the state of New York has been elect as a base location for comparison between these two organizations. One shop class from each organization has been chosen for contrasting between the retailers. approximately JC PENNEY AND KOHLS The business of JC Penney comprises selling various products like apparel, shoes, accessories, jewelry, beauty items and home decoration products along with delivering different services such as salon, photography and decorating among others to the clients by its depart custodytal stores. Since the foundation of the organization, JC Penney has grown to about 1104 departmental stores in 49 states of the US (JCP Media Inc., J. C. Penney Company, Inc.). On the other hand, Kohls also provide apparel, footwear, accessories, home products and theatre wares among others. By the end of the year 2012, Kohls has nearly 1146 stores in the entire US region (K ohls Illinois, Inc., Kohls Corporation). SHOPPING ITEMS The shopping list on which the comparison will be made comprise rings from jewelry and watches category, bath towels from bed and bath category, bedroom furniture from furniture category, women dresses from women category and men athletic shoes from shoes category. Appendix 1 would show the list of the selected items along with price range and average price (JCP Media Inc., Free Shipping fooling Kohls Illinois, Inc., Kohls Expect Great Things). ... In this context, it hind end be viewed that JC Penney and Kohls have considerable number of stores in New York city. With respect to JC Penney, the closest store is located at Serramonte Center with distance of 8.9 miles from the city, hence this store has been chosen for the study (JCP Media Inc., Find A lay in) Concerning Kohls, closest mall is Jersey City Mall which is situated at distance of 2.64 miles from the New York City and has been selected for the analysis (Kohls Illin ois, Inc., Store). Customer Service With respect to customer services, it can be plain observed that the services of Kohls are superior to JC Penny. The stores of Kohls are opened longer then JC Penney i.e. in weekdays, the stores of Kohls are opened from 8 am to 10 pm, whereas the stores of JC Penney are opened from 10 am to 9.30 pm. In Sunday also, the stores of Kohls remain open for longer hours than JC Penney. On the other hand, it can also be observed that it takes much time to talk with the customer service representatives in JC Penney than Kohls. However, in JC Penney, the employees are quite able to handle customer service related issues with courtesy and competence. On the other hand, employees of Kohls are able to provide support in understanding the cause of any sort regarding customer related issues and provide solutions to the problems. The employees of JC Penney also possess strong knowledge about product features than the employees of Kohls (JCP Media Inc., Find A St ore Kohls Illinois, Inc., Store). Store Layout The store layout of JC Penney is concentrated on representing a streamlined visual display for the customers. JC Penney restricts the number of displays in the stores and it replaces the inventory